Becoming Program

Part Biz. Part Mindset.

3 months to go from "I don't know" to "I'm building it"

Let me guess..

You’ve created a life your younger self would be proud of but inside, something feels off.

You can’t quite name it, but there’s a sense that you’re meant to do something more.

Something more purposeful. More creative. More impactful.

Maybe you already have a sense of what that is, but you're not sure how to get there or how to bring it to life.

Or maybe you’re stuck in that restless loop: overthinking, jumping from idea to idea. Even your loved ones are confused.

Why are you putting yourself through this, when your life looks just fine?

But here’s what often happens with ambitious, driven people: We follow the path we thought would take us to the top - management consultant, investment banker, corporate lawyer - only to get there and realize… this wasn’t really you at all.

But who are you, really? Is it the mind - the one that worked so hard to get here? Or is it the quiet observer underneath it all?

This is where the conflict begins. You built your life using your mind. You rarely stopped to check in and ask if it felt right.

Because, let’s be honest, we live in a world that barely lets us breathe. From the moment we open our eyes - Instagram, emails, meetings, texts, noise. Even the weekends are fully booked.

That voice inside you?

The one that says you’re not in the right place? That’s your intuition. Your inner self fighting to be heard. To guide you toward something that feels like home.

The way there isn’t always easy. But it’s worth it. And that’s exactly where this program comes in.

What can you expect?

I'll create a custom plan based on your needs but most journeys follow these three steps.

YOUR WHY

Uncover your personal mission that will set the foundation to your business.

This is where we go inward.
Through breathwork, somatic tools, and guided practices, I’ll help you step out of your head and into your body, so you can also feel what is true to you .

We’ll also use frameworks to help you get clear on:

  1. A personal mission statement that aligns with your values and impact you want to create

  2. The through-line across your interests, experience and skillset

  3. Confidence in what kind of change you want to create

THE HOW

Transforming your mission into a clear business and brand strategy.

Here we turn insight into structure. This is the phase where things start to click. You’ll stop asking “Can I really do this?” and start seeing the path forward. You’ll arrive to:

  1. A clear business concept that feels aligned with your strengths and life goals

  2. A brand strategy - your brand story, brand identity, audience and messaging framework

  3. Your personal brand strategy

THE WHAT

Creating a plan and starting to action it.

This is the most important step because ideas are nothing without action. But this is also the part where resistance shows up - doubt, fear, perfectionism, comparison. That’s why I’ll guide you through a mix of mind-body practices to help you move forward with confidence.

You’ll walk away with:

  1. Clear content themes and ideas to start creating with ease

  2. Mindset support to break through the beliefs holding you back

  3. A plan for how to start showing up and building visibility authentically

By the end of this phase, you won’t just have clarity - you’ll be in motion.

Why this method works?

When you’re going through a big career shift, you’re not just making a plan. You’re rewiring your identity, your mindset, and your nervous system. That’s why this process needs to address both the inner world and the outer steps.

  • Big transitions activate stress responses, even if they’re positive changes. Your body needs support, not just a to-do list.

  • A lot of clarity, emotion, and insight is stored beneath conscious thought. Somatic and breathing tools help you access that information.

  • Even with the best strategy in the world, if you haven’t worked through the beliefs and mindset that keep you stuck, you’ll struggle to take aligned action.
    Because the subconscious mind holds your core patterns and you can’t reach those through talking or thinking alone.

  • You will get to the point where you’re actually doing it. Putting yourself out there. Getting your first client, your first piece of traction. That’s when it starts to feel real. That’s when the shift happens.

Who am I and why I created this programme.

For me clarity and momentum came when I stopped treating wellbeing and business as two separate things.

I’m Militsa - a brand strategist, certified yoga, breath & somatics teacher, and founder of Eunoia.

I started my career doing everything “right.” I studied at one of Europe’s top business schools, landed a job in strategy consulting at Deloitte, and built a life that looked great on paper.

But inside, I felt completely disconnected.

I worked late nights, chased external validation, and ignored the voice telling me something was off until I couldn’t anymore.

During the pandemic, I travelled to Mexico, where I found myself surrounded by entrepreneurs, creatives, coaches, living with intention and freedom.

And I realised I was sold a lie - work in a company until you retire, have no equity or control over it and worse no freedom on deciding how to live your life!

A few months later I quit.

I moved into branding and marketing at Booking.com while diving deep into inner work, training in yoga, breathwork, and somatic therapy.

I worked with business coaches and life coaches. But the more I talked, planned, and strategised… the further I felt from what was true.

When everything clicked for me was when I had taken time off in Thailand and I allowed my nervous system to relax.

That’s why I created this work.
Because clarity doesn’t come from overthinking - it comes from reconnecting with yourself and building from there.

Today, I help ambitious people like you stop chasing someone else’s version of success and start building your own—with a business and brand that actually feels like you.

 FAQs

  • Yes, . You can choose to pay in monthly installments. We’ll go over the payment options on our discovery call so you can choose what works best for you.

  • It depends on what you need. Some people need more clarity and reconnection at the start. Others come in with a clear idea and want to go straight into strategy, branding, and execution.

    We’ll co-create a structure that fits you. The process is flexible and we’ll adapt as we go.

  • You don’t need an idea but a strong motivation to start a business. If you already have a concept, we’ll validate it and move faster into strategy. If you’re unclear, we’ll spend more time in phase 1 before we build.

  • You’ll leave with real, tangible results like:

    • A clear business or project concept

    • Brand positioning and messaging

    • Defined audience and content strategy

    • Personal brand roadmap

    • First steps toward launch or visibility

    • Tools to regulate resistance and stay grounded as you grow

  • Three months is the recommended timeframe for real, lasting results, especially if we’re working on both your inner clarity and your business or brand foundation.

    That said, the pace is flexible. If you’re ready to move fast and can dedicate focused time, we can condense the process into 1.5 months (that’s the minimum, since I’ll also be doing the brand work).

    If you need more spaciousness due to your schedule, we can stretch it slightly.

    We’ll discuss what works best for you on our discovery call and co-create a timeline that’s realistic and effective.

  • We understand that unforeseen circumstances can arise, and we want to ensure that you have all the information you need regarding our cancellation policy.

    Our cancellation policy is structured as follows:

    • Within 24h: Should you change your mind within 24 hours of booking, we'll cancel your reservation without any fees.

    • Early Cancellation: For cancellations made over 60 days before your experience begins, a fee of 30% of your booking cost applies.

    • Last-Minute Changes: Unfortunately, cancellations within 60 days of your adventure's start date will incur a 100% cancellation charge.

    To safeguard your investment, we strongly recommend considering the purchase of travel insurance.

    If you have any questions or need further assistance, don't hesitate to reach out.